Investor relations
Organising India's used-tractor market, one haat at a time.
TractorHaat combines company-run used-tractor yards with a tractor and farm-equipment loan (DSA) business. We start in Malwa, prove the unit, then scale across Madhya Pradesh and beyond.
The opportunity
A large market still run on trust gaps
India is the world's largest tractor market, and every new tractor sale creates an older one that needs a buyer. Most of that resale still happens through brokers and informal deals.
Fragmented, informal resale
Used tractors change hands through local brokers with no standard inspection, pricing or warranty.
Dealers need an exit for exchange stock
New-tractor dealers take old tractors in exchange and need a reliable channel to liquidate them.
Finance is the deciding factor
Most farmers buy on credit, but used-tractor loans are hard to access without a trusted seller.
Paperwork risk
RC, NOC and hypothecation issues surface after the sale and hurt both buyer and lender.
Business model
Source. Refurbish. Sell at the haat. Finance.
Company-owned, company-operated (COCO) haats give us control over quality and customer experience; partner haats extend reach later.
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Source
Exchange tractors from OEM dealers, direct from farmers and from financiers — through planned dealer tie-ups.
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Inspect & refurbish
Standard checklist, workshop repair and paper verification before listing.
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Sell at the haat
Physical yard plus online listings; test drives and transparent pricing.
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Finance (DSA)
Tractor and farm-equipment loans through partner banks and NBFCs — for our buyers and the wider market.
Revenue streams
Roadmap
Prove the unit, then scale
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Phase 1 · Now
Dewas flagship haat
First company-run haat, workshop, processes and finance partnerships.
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Phase 2 · By March 2027
Malwa cluster
Four more haats: Pachore, Jaora, Khandwa and Shajapur.
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Phase 3 · 2027
Across Madhya Pradesh
Around 20 more towns — about 25 haats by the end of 2027.
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Phase 4 · Next
New states
Replicate the proven model in neighbouring states.
Founder
Sunil kumar
Founder & CEO
A mechanical engineer with 8+ years in Madhya Pradesh's tractor industry — from OEM field sales to running the operations of a multi-branch used-tractor network.
- Former Head – Sales & Operations of a used-tractor dealership network across 17 company-owned branches in MP
- Field sales and dealer development with TAFE and Mahindra & Mahindra (Swaraj)
- Built branch-level P&L, MIS and investor reporting from scratch
- Deep relationships with dealers, financiers and RTO processes across MP
How we run it
Built for investor visibility
Haat-level P&L
Monthly MIS for every haat: units sold, margins, refurbishment, logistics and finance income.
Milestone-linked capital
Capital deployed in tranches tied to haat openings and performance.
Process discipline
Standard inspection, pricing, documentation and inventory tracking at every haat.
Let's talk
Request the investor deck
Share a few details and the founder will personally get in touch.
- Detailed business plan and unit economics
- Haat-wise roll-out and capital plan
- One-on-one meeting in Dewas or online